3 awesome copywriting formulas? Yes, please.
Picture, Promise, Proof, Push... wait. That makes no sense. Or does it? Time to find out! š¬
Do you want to make your life as easy as you possibly can? Of course you do! Well, hereās what I can do to help you: I can share 3 awesome formulas that help me create good copy. Obviously, I donāt always use them. But they do help when Iām stuck and have zero clue what to do with the (non-existent) copy ā and they also happen to work!
ā Alright, letās start with number oneā¦
š” PPPP: Picture, Promise, Proof, Push.ā
Paint a picture about an existing pain point that your ideal client is facing.
Promise a result (show how your solution is going to solve their problem).
Bring in proof to show that your solution works (testimonials, results, etc).
Lastly, throw in your CTA, and let them take action.
On to number twoā¦
ā
š” BAB: Before-After-Bridge.ā
Before: āHereās a problem youāre currently facing.āā
After: āHereās what your life will be like after your problem is solved.āā
Bridge: āHereās how weāre going to solve this problem.āā
And finallyā¦
š” AIDA: Attention, Interest, Desire, Action.ā
ā Capture your clientās attention with a damn good headline.ā
Hold their interest with captivating content (fingers crossed they keep reading!)ā
Tell them about their desires. Show them you know what theyāre looking to achieve.ā
Finally, push for that action. Give them a CTA. What do you want them to do?ā
Thatās it! Three formulas that might just help make your (copywriting) life easier. Unfortunately, I donāt remember where I first saw them mentioned, but Iāve been using them for a while and I (finally) thought Iād share them with other writers. Let me know if youāre already using them and, if not, which oneās your favourite in a comment, will you? :)
One thing I love about the copywriting communities Iām part of is that people keep on sharing fantastic ideas for everyone to get inspired. Itās so different from, say, regular social media where itās all me me me me me me. Even when we create content for other people (to like) the focus is still on who we are, what we do, and how we do it.
Donāt get me wrong ā I like that too, just as much as I like a good picture of, errr, me me meā¦ you get it! But it can get pretty intimidating at times, especially when you feel like you canāt quite keep up. Itās different with copywriting groups and LinkedIn if, like me, you also tend to connect with other copywriters and / or freelancers mostly.
People share tips on how to write better or manage your time more efficiently or deal with bad clients (and occasionally the odd engagement ringā¦ still, got to love the human element!) Itās so refreshing, especially when youāre on your own and canāt help but wonder how others work through the kind of problems you encounter.
Happy copywriting everyone,
Anca x
Hi, Anca!
Thank you for another useful and... fun to read post, I must confess.
Now, to answer your question, my favorite copywriting formula is the PAS one: Problem... Agitate ("Poke at that problem until itās visceral" š)... Solution.
Looking forward to your next newsletter!
Adriana