Guess who just (re)joined the party?
Yes, it's yours truly! I've been missing you like crazy, so I've decided to come back to (virtual) life to see what you've been up to 💜
Hi, hello, oh my, it’s been so long, ok, I need to be less awkward now…
Hi, Substack and blog friends 👋🏻 (If you’re new and wondering why you’re here, just know you’ve come from here so that I don’t have two newsletters!
You’ve probably been following me since 2013 when I had my 15 minutes of fame, so you must remember me. It wasn’t that long ago…)
I know it’s been super long and I’m going to tell you alllll about it, but I want to start by letting you know that Copy & Coffee is back, but… changing slightly. Here’s why:
As you know, I started this newsletter back when I switched from a full-time job to freelancing – and freaking out about it. Big time.
But over time, it went from something I enjoyed to a kind of chore because I started focusing on the wrong things.
Brand colours. The tone of voice. Illustrations. Emojis (!). Content pillars – like, seriously? Can you see me talking to my friends about content pillars? Exactly.
None of these things are wrong, sure. But while consistent colours might help build a brand identity, they don’t make the brand.
And since I’m doing this for ‘fun’… I just want to talk to other human beings! So here I am, ready to talk to you and write without worrying (so much) about the fluff.
That said, I’m turning Copy & Coffee into a newsletter about a day in the life of a freelance writer, on repeat. (Yes, that would be me. Sorry if you were expecting a more exciting character.)
I'll continue to talk about big topics like copywriting, marketing & creativity, but I also want to share more personal things, write about fiction writing (my biggest love, come on, we can’t hide anymore), and have more fun with it.
We'll see what happens!
Ok, that was my big update. I hope you will enjoy the new(ish) format and topics – and subscribe if you haven’t already. I’ll keep writing and posting weekly like I used to, and I guess I’ll know soon enough if you like it or not.
Yikes!
Oh, about telling you what I’ve been up to… allow me to introduce you all to my blog, in case you haven't come across it yet! While many of you already know it, there are some who haven't discovered it yet ↓
Here’s where I spill the beans about work, the wedding, the honeymoon, and the future! Curious? Then read it and leave me a comment if you feel like saying hi :)
Anca x
I remember that. I commented on 28.05.2013. It seems like a world away.