Longer captions or one liners?
Longer captions with more personality bring more engagement than one liners. True or false? 📱
Let’s talk about writing for social media, since everyone and their cat (seriously, there are SO many cat profiles!) seems to be looking for social media writers these days.
When we create content for socials we focus a lot on our “voice” or that of our client. That’s because we know that building and maintaining an authentic brand voice is key for businesses on social media, regardless of our platform of choice.
A social media voice can be anything we want it to be: playful, educational, sophisticated, fun, inspirational, helpful and so on. And, because there are so many things our voice (and therefore us) can be, we spend a lot of time finding our (brand's) voice.
There are some very weird (and, yes, okay, very hot) people out there who only need a selfie and an emoji as caption to get millions of likes... Wow, I know! But hey, we all know them and we all like them (or, at least, millions of us do) so they’re probably here to stay.
And, honestly, I think it's great to be one of them! Go you, guys and girls! But I also think that, unless your business is pairing up selfies with emojis, you’re going to need to provide some kind of value to your audience.
From time to time, you should tell a story that people can relate to or share a piece of information that can make someone go “aha!” Sure, it takes a little longer to come up with something like that (such as this newsletter) but that's what you are here for – right?
Connection and, hopefully, conversion!
Short one-liners and perfectly curated feeds do work, but the images need to be very visually descriptive. Otherwise, they’re just filler content – and we’ll all know it. However, to connect with your audience, you also need to talk to them a little bit.
Longer captions with more personality bring more engagement, regardless of how perfect your profile looks, because they tell a story, transform an idea, or open someone up to something new... And, you never know, they might actually listen!
Which caption style is more like you? Short-form or long-form?
P.S. If you enjoyed this newsletter, why not forward it to your best (creator) friend and suggest them to subscribe to the newsletter?